There are a few reasons why the price of your subscription may have changed

1. A previous sale or promotion has ended
If you subscribed while the product was on a limited-time sale, the discounted price would have applied to your initial order(s). However, once the sale ends, the product price returns to its normal rate, which could explain the increase.

Note that if the product goes on sale again, we'll automatically give you the lower price - see details on our subscriber price guarantee below.

2. A general price increase
From time to time, we may need to adjust our prices. While we aim to keep our products as affordable as possible, we occasionally review pricing due to rising costs of materials, labour, and production. We only make price changes when necessary to ensure we continue delivering the best quality and value.

Subscriber price guarantee

As a subscriber, you’ll always benefit from our subscriber price guarantee:

• If we run a sale on your item again, we will automatically match the lower price for you (this excludes promotions applied by discount codes).
• You’ll always receive a subscriber-only discount of up to 15% off, meaning your price is always lower than a one-time purchase.

For more details, see: How does subscription pricing work?

Additional savings with Pet Club

On top of your subscription discount, you can earn extra rewards through our Pet Club loyalty programme. Every purchase earns you points that can be redeemed for discounts on future orders.

Find out more here: What is Pet Club?